Believe it or not, I hadn’t explored the Italian brand THoO before, but I was very familiar with their beautifully distinctive artistic bottles. Previously known as The House of Oud, I had refrained from trying their fragrances, perhaps due to my overuse of Oud scents. However, their creations now transcend the world of Oud revealing [...]
I am incredibly excited to have been selected as a finalist for the Rising Star category at the Jasmine Awards by Fragrance Foundation UK 💫 The Scented Letter Article I am grateful to The Perfume Society for allowing me to express my fragrance journey in their publication, The Scented Letter and On The Scent Podcast [...]
If I could sum up my favourite moments of 2023, entering the olfactory realm of ScentXplore would be high up on my list. Situated in the vibrant heart of Chelsea, New York City, this exhilarating international niche perfumer convention proved to be a delightful escapade for myself and fragrance enthusiasts around the world. Launched in [...]
David Benedek, the founder of BDK Parfums, has been immersed in the world of perfume since childhood. Born in Paris in 1989, he grew up surrounded by the universe of perfumery, as his grandparents' store specialised in the sales of luxury fragrances. From a young age, he learned about the history of perfumery and cultivated [...]
Akro (meaning addiction in French) is a fragrance range inspired by the illusive world of addiction. Cofounded by master perfumer Olivier Cresp and his daughter Anais Cresp this unique concept was born from Anais’s experience of living in London. Known for creating renowned fragrances such as Mugler Angel and D&G Light Blue, Olivier used his [...]
Founded in 2015, contemporary luxury fragrance house Electimuss London has taken the perfumery world by storm. In such a crowded market, it takes a special brand to forge through the barrage of scents, but with such a strong identity it isn’t surprising to see why Electimuss is carving their way to the top. Electimuss, meaning [...]
Matiere Premiere, or ‘Raw Materials’ to you and me, is a collection of genderless fragrances released in 2019 by esteemed perfumer Aurelien Guichard. As the name suggests, Matiere Premiere perfumes have been produced using the finest raw ingredients that nature has to offer. These natural raw materials have been expertly combined to create an exceptional [...]
It is fair to say that I was extremely excited when I first came across fragrance house D’OTTO. Spherical bottles of gold and black began to appear on my social media feed, instantly hooking me in with their eye-catching design and unique concept. D’OTTO meaning 8 in Italian, represents the symbol of infinity, perfectly portraying [...]
Ever since my first visit to the Middle East, I gained a newfound appreciation for perfumery and the particular style of fragrance from this part of the world. The sweet smell of Oud from a passing Emirate in the UAE, the smoke-filled rooms laced with bakhoor and the perfume souks glistening with scented elixirs entranced [...]
It is safe to say I was an instant fan of Jo Loves since walking into their London store on 42 Elizabeth Street . As I took in the scented air and cast my eye over the crisp white packaging embellished with that distinguishable red dot, I couldn’t wait to explore their range of fragrances, [...]
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