Pitti Fragranze 2025

Pitti Fragranze 2025

As the leaves start to turn a tinge of brown it is time to whisk myself off again to the beautiful Pitti Fragranze, located in Stazione Leopoldo in Florence. Pitti Fragranze is a fragrance fair showcasing a staggering 258 brands from all over the world and is now in its 23rd year. It is primarily a show [...]

Pitti Fragranze 2024

Pitti Fragranze 2024

Last month, I had the pleasure of attending my second Pitti Fragranze event, a fair dedicated to the world of international artistic perfumery. Held in the beautiful city of Florence, this renowned event celebrated its 22nd edition, attracting buyers, distributors, press, and fragrance creators from all over the world. This year, the theme was The [...]

Gambling by THoO

Gambling by THoO

Believe it or not, I hadnโ€™t explored the Italian brand THoO before, but I was very familiar with their beautifully distinctive artistic bottles. Previously known as The House of Oud, I had refrained from trying their fragrances, perhaps due to my overuse of Oud scents. However, their creations now transcend the world of Oud revealing [...]

Jasmine Awards 2024

Jasmine Awards 2024

I am incredibly excited to have been selected as a finalist for the Rising Star category at the Jasmine Awards by Fragrance Foundation UK ๐Ÿ’ซ The Scented Letter Article I am grateful to The Perfume Society for allowing me to express my fragrance journey in their publication, The Scented Letter and On The Scent Podcast [...]

Esxence 2024

Esxence 2024

As my plane touched down in a rather rainy Italy, I was already filled with excitement as I was here to attend Esxence 2024. The prestigious fragrance fair held each year in Milan never fails to captivate with its olfactory delights and innovative creations, and this year was no exception. With an impressive selection of [...]